Privacy Policy

This privacy policy was last updated on March 25, 2014.

NOTE: Throughout this page, the terms “we,” “us,” and “our” are meant to refer to the organization and staff of Saint John Destination Marketing Inc. which is also known popularly as Discover Saint John.

We have the utmost respect for your privacy. We’ve prepared this document to make it easy to understand what we do, and do not do, with the information that we collect from you when you visit this site and our mobile applications. Accurately informing our visitors of how we collect, protect, use and share information is incredibly important to us.

Information We Collect About You 

Browsing the Site 

When you visit our web site, we collect information about your visit (e.g. session length, pages visited, network location) based on the IP address of your computer, or your unique user identifier (if you are a registered user). Our web site uses cookies and access logs to facilitate this tracking.

This information is stored anonymously as what’s called aggregate data. We use it to analyze how people use our web site and it can’t be used to identify the behaviour of individual visitors. 

Using our Website Features 

Using website features like our ‘Get Directions’ functionality, our search engine, or our ‘Favourites’ functionality for planning an adventure.  These features may require visitors to provide information to the site like a search query or an address from which you’d like to receive directions.  This information isn’t stored within our system and is only used to fulfill your request – though we can see popular search terms – we don’t store any identifiable information about the person doing the searching. 

Third-Party Integrations 

In order to provide some added functionality to our website, we’ve incorporated services or functionality from some third-party partners.  For example, we use Google to provide the website’s mapping functionality, and we have partnered with JackRabbit Systems to provide our accommodations booking engine.  We use Remarketing with Google Analytics to advertise online. Third-party vendors, including Google, show our ads on sites across the Internet. Along with third-party vendors, including Google, we use first-party cookies (such as the Google Analytics cookie) and third-party cookies (such as the DoubleClick cookie) together to inform, optimize, and serve ads based on someone’s past visits to our website. We and third-party vendors also use the afore mentioned first-party and third-party cookies together to report how our ad impressions, other uses of ad services, and interactions with these ad impressions and ad services are related to visits to our site.  Please refer to these services’ Privacy Policies for more information. 

Participating in a Survey, Contest, or Special Offer

Occasionally we may offer a survey, contest or special offer on this site.  Any personally identifiable information that you provide to us in order to participate in a promotion will be used exclusively for communicating with you regarding the promotion and promptly deleted permanently once the promotion has been completed.

Occasionally we may experiment with other offers or ways to engage with us. When this happens we will clearly define what information is collected and who your information will be shared with if it is an exception to any part of this privacy policy.

How We Use Your Information

Aggregate Information

We love aggregate information because it gives us great data on how visitors to our site are using it. Aggregate information cannot be used to identify an individual. We use aggregate information in every way we possibly can, including selling it to other companies or organizations.

How We Protect Your Information 

Aggregate Data

If a data sample is so small that disclosure thereof might potentially allow for the identification of individual data points we do not make the data available for external use. 

Personally Identifiable Information

To prevent unauthorized access, maintain data accuracy and ensure the appropriate use of information, we have put in place physical, electronic, and managerial procedures to protect the information we collect online for the purposes of administering contests or promotions.

Who May Access Your Information

Advertisers
We do not provide personally identifiable information to advertisers and we do not share your contact information with them without your permission. We do share aggregate information and anonymous demographic information and behaviour patterns which illustrate how our visitors use this site. 

Third Party Providers

We will not share individual-identifying personal information about you with third parties without your permission, with the exception of service providers or other organizations we contract with to fulfill services on our behalf (e.g. delivering email or mail, providing directions), or under the circumstances described in Law Enforcement and Legal Compliance below. 

Law Enforcement and Legal Compliance

We may disclose personally identifiable information if we are required to by law, or we believe that such action is necessary to (a) comply with the law or with legal process, (b) protect and defend our rights and property, (c) protect against misuse or unauthorized use of the DiscoverSaintJohn.com web site, or (d) protect the personal safety or property of our users or the public.

If you attempt to pose as someone else, we may disclose information about you or your actions as part of an investigation into any harm done by your actions.

Business Transitions

If we were to ever merge with or acquire another entity, or sell a portion of its assets, some information regarding aggregate web site visitor behavior may be transferred.

Managing Your Information 

If you have any questions about how we use your information collected through this site or our mobile apps, you can contact us at visitsj@discoversaintjohn.com. 

Sending a Letter

If you would prefer you may alternatively send a letter outlining your requested changes to the address below:

Discover Saint John Privacy Information

PO Box 1971
Saint John, New Brunswick  E2L 4L1
Canada

Miscellaneous 

Discover Saint John is not responsible for the content or the privacy policies of web sites to which it links.

From time to time, we may use web site visitor information for new, unanticipated uses not previously disclosed in our privacy notice. If our information practices change at some time in the future we will post the policy changes to our web site to notify you of these changes. If you are concerned about how your information is used, you should check this page periodically.

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