Black History in Saint John

April 08, 2026


New Brunswick's Black History stretches across communities, landscapes, and generations, shaping the province in ways that are still being uncovered today. In the Saint John Region, that work is taking shape through the New Brunswick Black History Society Heritage Centre. Strategically located in Brunswick Square in uptown Saint John, the Heritage Centre offers a starting point to discover these stories and connect to Black histories from across New Brunswick - from early Black Loyalist settlements to communities that continue to thrive throughout the province.

Take a look at some key stories below, then plan to visit the Heritage Centre on your next visit.

These stories represent just a small part of Saint John’s Black history - a history that continues to evolve.

At the NBBHS Heritage Centre, visitors can explore exhibits that delve deeper into Black individuals, communities, and moments. Through walking tours, educational programming, and curated displays, the Centre invites guests to see the city through a fuller historical lens: one that recognizes the contributions, struggles, and achievements of Black New Brunswickers.

Want to learn more? Add a stop at the NBBHS Heritage Centre on your next visit to Saint John. Discover the stories that helped shape the province - and continue to shape it today.

For more information, visit:
https://nbblackhistorysociety.org

Get a Sense of the Saint John Region

March 27, 1997


From historic uptown streets to the rugged coastline of the Bay of Fundy, the Saint John Region offers the perfect mix of city energy and outdoor adventure. Spend four days exploring local markets, coastal villages, forest trails, and world-famous tides — all just a short drive apart. 

Here’s how to make the most of four days exploring the Saint John Region:

Click HERE for a list of accommodations.

Click HERE to explore additional things to do, like indoor rock climbing, arcades, and family entertainment.

Click HERE for a full list of local restaurants.

Click HERE for even more outdoor adventure options.

Click HERE to see events happening during your visit.

A Romantic Getaway

January 22, 2026


If you’re looking for the perfect Valentine’s Day weekend plans, are celebrating a significant relationship milestone, or just want time to slow down and reconnect with your significant other, the Saint John Region offers a romantic getaway like no other.

Ready to plan your visit?

Click HERE for a list of accommodations.

Click HERE to explore additional things to do, like indoor rock climbing, arcades, and family entertainment.

Click HERE for a full list of local restaurants.

Click HERE for even more outdoor adventure options.

Click HERE to see events happening during your visit.

A Winter Weekend in Saint John

January 22, 2026


Winter in Saint John is the perfect time to explore the coast, warm up in historic uptown spaces, and experience the natural beauty of the Bay of Fundy. Whether you’re planning a couples’ escape, a family trip, or a relaxing retreat, this two-day winter itinerary highlights some of the best activities, restaurants, and experiences throughout the city.

Ready to plan your visit?

Click HERE for a list of accommodations.

Click HERE to explore additional things to do, like indoor rock climbing, arcades, and family entertainment.

Click HERE for a full list of local restaurants.

Click HERE for even more outdoor adventure options.

Click HERE to see events happening during your visit.

Top Shots with Kelly Laing

December 17, 2025


We've partnered with Kelly Laing (@kellyklaing) to showcase urban culture and outdoor experiences throughout the Saint John Region. Recently, Kelly explored Top Shots, showcasing all this golfing simulator experience has to offer. Check out her reel and be sure to plan a visit on your next bay-cation.

As part of this partnership, we also gave away a Top Shots experience - congratulations to Kelsie, our contest winner!

Cozy Uptown Vibes with East Coast Eater

December 17, 2025


We've partnered with Alex Kwok (@east_coasteater) to showcase local favourite and hidden gem dining experiences throughout the Saint John Region. Recently, Alex explored the cozy vibes and festive experiences found in uptown Saint John, including Catapult Coffee, Pomodori's, Picaroons, and Port City Royal. Check out his reel and be sure to add stops at each of these locations on your next bay-cation!

As part of this partnership, we also gave away gift cards to each of the locations Alex visited - congratulations to Courtney Chase, our contest winner.

Explore La Belle Cabane with Kelly Laing

December 08, 2025


We've partnered with Kelly Laing (@kellyklaing) to showcase urban culture and outdoor experiences throughout the Saint John Region. Recently, Kelly explored La Belle Cabane, showcasing all the forest thermal spa has to offer. Check out her reel and be sure to plan a visit on your next bay-cation.

As part of this partnership, we also gave away a spa experience - congratulations to Sally Flynn, our contest winner!

Fresh Perspectives - Reversing Falls Rapids

November 26, 2025


Wait... that river just reversed!?

Have you ever seen a river flow backwards? Well, I hadn't; not once, not ever! Before I landed in Saint John, the idea of a river reversing itself sounded like something from a science fiction movie. But here in the Saint John Region? It's just another normal day.

Laura He

Laura He is a student in the Hospitality and Tourism Management program at NBCC Saint John. 

Fresh Perspectives - A Crafty Bay-cation

November 26, 2025


The Saint John Region has a vibrant arts and culture scene just waiting to be discovered! Along with several galleries and shops, there are great places for crafters to go when they're looking to create within the region. As a crafter myself, I've collected a few favourite places to create, shop, and support other creators - curating for you the ultimate crafty bay-cation!

Lily Halpin is a student in the Hospitality and Tourism Management program at NBCC Saint John. She is also the creative behind Crafty Lily J.

Fresh Perspectives - Exploring the Saint John City Market

November 10, 2025


In my last blog, I talked about the history of Saint John, Canada's first incorporated city, and the rich history that's woven into every corner of it. One piece of that rich history is the Saint John City Market - the oldest continuously operating farmers' market in Canada.  It's the heart of uptown, and a favourite spot for residents and visitors alike. Such a special place has to have a special history of its own, right? And that's exactly what I set out to discover.

Laura He

Laura He is a student in the Hospitality and Tourism Management program at NBCC Saint John. 

Land acknowledgement

The Saint John Region is situated on the traditional territory of the Wolastoqiyik, Mi’Kmaq, and Peskotomuhkati Nations. This territory is covered by Peace and Friendship Treaties signed with the British Crown in the 1700s. The treaties recognized the significant and meaningful role of the Wolastoqiyik, Mi’Kmaq, and Peskotomuhkati in this province and the country with the intent to establish a relationship of trust and friendship.

Envision Saint John: The Regional Growth Agency pays respect to the elders, past and present, and descendants of this land, and is committed to moving forward in the spirit of truth, collaboration, and reconciliation.